Attribution-first ads for apps (Meta • Apple • Google)
Your app doesn’t need more clicks.
It needs profitable users.
I’m a solo ads operator and ex-engineer. I run Meta, Apple Search Ads, and Google with an attribution-first approach—so you scale revenue, not vanity metrics.
Most teams chase conversions, views, clicks. That’s how ad engines want you to operate—so you fund broad, expensive audiences. Want “more conversions” fast? Add the word “free” to your ads. Your conversions will spike—your revenue won’t.
If you don’t get this trade-off, we won’t work together. There are plenty of agencies on Fiverr.
The real problems with app ads
I fix the five issues that quietly destroy your payback.
Wasted spend
Budgets pushed to unrelated, pricey audiences. I design for outcomes, not impressions.
Broken attribution
iOS privacy, SKAN, MMP mismatches. I rebuild signals so data reflects revenue.
Scale cliffs
What works at $1k/mo collapses at $20k+. I scale with guardrails and incrementality checks.
Creative fatigue
Lightweight creative OS—hooks, briefs, testing cadence—beats decay.
Algo autopilot
Meta/Google default to broad. I architect signal quality so the algo optimizes value.
Solo, ex-engineer
Hands-on, attribution-first. If you want “cheap conversions,” we’re not a fit.