FAQ

Most “ads advice” assumes your tracking works. Most founders are living the opposite. This FAQ is written for that reality.

Why don’t the numbers match?

Because each platform credits itself using different windows, models, and assumptions — and tracking can break at checkout (especially with sandboxed environments, duplicate pixels, or incomplete server events). The fix is choosing a single truth metric and building a measurement spine around it.

Can you fix tracking without “Shopify Plus”?

Usually yes — but the approach depends on your current setup (apps, pixels, GTM, server events). The first step is identifying where events vanish and removing overlaps that corrupt data.

Is this another agency retainer?

No. “Autopilot retainers” create a conflict: agencies get paid even when nothing improves. My work starts with a defined outcome: clean attribution + reduced waste + a scalable system.

Will you run my ads?

Only after measurement is trustworthy. Otherwise we’re paying to accelerate noise.

What does “bot tax” actually look like?

Platform reports clicks. Shopify shows “None/None” locations, random US spikes, or sessions that don’t behave like humans. CVR collapses, the algorithm learns garbage, and you scale a money pit.

Who is this NOT for?

Anyone chasing cheap conversions, looking for “more spend” as the strategy, or unwilling to face margin reality.

If you’re stuck at $20k–$50k/month

That plateau is common. It usually isn’t “creatives.” It’s measurement + signal quality + scaling without guardrails.

Get the sanity check